You’re in Canada and have no idea where to go for a quick coffee break/breakfast/lunch/brunch? Try Tim Hortons! This is where I had my first meal in Canada several years ago. The uptown Tim Hortons in Fredericton opens 24/7, the so-called “mamak” for Malaysians here :) I remembered those good old days where we sat and chatted while sipping on hot coffee till wee hours in the midst of everyone’s busy class schedule, in the cold winter nights.
Tim Hortons is Canada’s largest quick-serve coffee and doughnut chain. The first store was opened in Hamilton, Ontario, back in 1964. Currently, there are more than 2,800 store locations across Canada, and more than 400 in the United States.
Why can Tim Hortons be so successful? This has a lot to do with its location, marketing strategy, and unbeatable price (compared to Starbucks, Second Cup etc.). $0.80 for a doughnut and $1.01 for a small, or $1.14 for a medium cup of hot beverage. Beat that! Not to forget, the lineup at the drive-thru can be rather crazy in the morning and lunch hour. The lineup is so long that it often results in congested traffic on the main street! I don’t understand why drivers don’t just park their cars and walk into the store instead. Wouldn’t it be quicker than waiting in line?
Recently, Tim Hortons is working towards joining forces with Cold Stone Creamery (U.S.-based), to create up to 100 co-branded stores at various locations in the United States (Ohio, Michigan, New York, and Rhode Island). The idea is to offer some cold treats (ice-cream, smoothie, shakes) at Tim Hortons to attract more customers in the evenings as well; since it is busy mainly in the morning and lunch hour. On the other hand, Cold Stone Creamery which has a steady business in the late afternoon and evening, will be able to draw in a larger crowd during the day by serving Tim’s products (coffee, doughnuts, sandwiches and soups etc.). Apparently, this is not a brand new idea. More than a decade ago, co-branding agreement was established between Dunkin’ Donut (world’s largest coffee and doughnut chain) and Baskin-Robbins in the United States.

The doughnut shelf at Tim Hortons. Timbits (on the bottom shelf), Tim’s signature doughnut holes.

Freshly baked muffins, bagels, danishes, croissants, cookies etc.
The “Roll Up The Rim To Win” contest started since 1986. It usually runs during the late winter months, into early spring. Cups for hot beverages (medium, large, and extra large) have special rims that contain messages printed on the inside. When rolled up, messages indicate if someone is a winner or not. 35 Toyota Venza, 100 $10,000 cash prizes, 1,000 Toshiba laptops, 25,000 $100 Tim Card, and over 31 million food prizes are among the prizes to be won this year!! With 1:9 odds of winning, many has at least won some food prizes. The contest runs while cup supplies last.

Oops… try again :(
I find the marketing strategy of Tim Hortons is amusing. In order to sustain a steady flow of customers, special treats are offered during special occasions, for a limited period. In the early summer last year (in conjuction with strawberry picking season), Strawberry Blossom doughnut was offered.

Strawberry Blossom doughnut. Hard candy sprinkles with strawberry jam in the middle.

Candy Cane doughnut during Christmas season. Chocolate doughnut with colourful hard candy sprinkles.

My favourite Boston Cream doughnut. It’s filled with custard and topped with chocolate glaze. *Highly recommended*

The new Cherry Chocolate Bloom doughnut. Chocolate and cherry sprinkles with delightful cherry jam in the middle.

Doughnuts in a box (clockwise, from top left): Sour Cream Glazed, Vanilla Dip, Cherry Chocolate Bloom, Boston Cream, Blueberry Fritter, and Honey Cruller.

Trail mix cookie was offered with a cup of hot green tea for $1.99.

The newly introduced Whole Grain Rasberry muffin.

Pumpkin Spice muffin was offered in the fall of 2008.

Cheese tea biscuit with Pumpkin Spice doughnut and Pumpkin Spice tea.

Maple Pecan danish.

Hot breakfast sandwich (on Tim’s Homestyle Biscuit) with egg, sausage, and cheese.

Breakfast bagel, B.E.L.T. (bacon/sausage, egg, lettuce, and tomatoes). Yumm…

A bowl of chili with garlic toast.

Creamy Field Mushroom soup (contains portobello, white, and shiitake mushrooms) with tea biscuit.

Freshly baked crisp and flaky croissant with butter.